Beauty Trends 2026: What’s Hot This Year

If 2025 leaned toward neat minimalism, 2026 bets on character and self-expression. Beauty trends of the new year move away from restraint and offer more individualized solutions in makeup and manicure. At Joy-pup, we расскажем what the main beauty trends of 2026 will be.

Bold Makeup

In 2026, makeup becomes more accentuated and noticeable. The main focus is on saturated eyeshadow shades, decorative elements, metallic finishes, and active glow. Makeup increasingly plays the role of a visual accent in the look: combinations of several colors, highlighting of specific areas, and shiny textures are widely used.

Gothic Aesthetic

In 2026, a more dramatic and gothic aesthetic gains popularity. Makeup features deep lipstick shades — black, burgundy, and dark brown — combined with intense eye makeup, black eyeshadows, and full-coverage foundation. These looks are built on contrasts, appear dramatic, and immediately draw attention.

Bob Haircut

In 2026, the bob haircut is one of the key trends of the year. It is practical, looks modern, and suits different styles. Both sleek versions with clean lines and cuts with light texture and neat styling are in fashion. Medium length is considered the most relevant and works well in both simple and more expressive looks.

Bangs

Bangs remain fashionable and become more diverse. Curtain bangs, ultra-short options, rounded shapes, and heavily thinned bangs are popular. Bangs are often used as an easy way to refresh a hairstyle without radically changing hair length.

Manicure with Different Accents

Manicure in 2026 is a field for experimentation. Different colors on each finger, combinations of textures, patterns, and designs turn nails into an independent element of the look. There are no strict rules: the more unconventional, the better.

Return to Natural Brows

The beauty industry moves away from strict geometry and soap-brows techniques, returning to the basics. The focus shifts to preserving the natural brow architecture: volume and the definition of each hair are key. Tweezers can be set aside — light imperfection and minimal intervention are on trend.

Read also: 5 secrets of perfect makeup to look younger