The trendy makeup of the Spring-Summer 2025 season focuses on lightness, natural beauty, and well-thought-out details. Forget about heavy coverage and excessive mattifying — the spotlight is on glow and skillfully placed accents. Discover the key makeup trends for the Spring-Summer 2025 season on Joy-pup that will define beauty looks in the coming months.
Mocha Mousse Eyeshadow
One of the top favorites for eye makeup this season is the Mocha Mousse shade — the main color of 2025 according to Pantone. Eyeshadows in warm, rich brown tones are gaining popularity. This restrained yet expressive and sophisticated color is surprisingly versatile — it looks flattering on every skin tone, from fair to dark, adding soft depth to the gaze without excessive drama.
Radiant Skin
Natural glow remains in the spotlight. In 2025, the focus is on flawless, well-cared-for skin with a healthy “wet” glow, creating the effect of “glass skin.” Lightweight foundations with highlighters and radiant primers are replacing heavy textures. Makeup artists recommend using products with SPF and natural ingredients, emphasizing skincare and protection. Powder is used minimally — only to lightly mattify the T-zone when needed.
Glitter on the Eyes
In addition to soft matte textures, eyeshadows with noticeable shimmer are gaining momentum this season. Think multidimensional metallic finishes, eyeshadows with fine glitter, or sparkle. Shimmering eyeshadows can be applied as an accent to the inner corner of the eye or to the center of the eyelid for a daytime look, or used to create a full-on “glowing” eye makeup for special occasions.
Glossy Lips
Matte lipsticks continue to lose ground, giving way to wet-look gloss. Trending now are glosses and lipsticks with a dewy finish that create the effect of juicy, voluminous, almost glazed “candy” lips. The color palette is diverse — from transparent and nude shades to bold berry, coral, or pink tones. The key feature is a bright glossy shine that adds volume, highlights well-groomed lips, and conveys a light, youthful energy that harmonizes perfectly with the summer vibe.
Elongated Eyeliner
The classic cat eye gets a modern twist. Instead of sharp, graphic “cat eyes,” more elegant, elongated lines are in style, visually extending the eye shape. This could be a thin, precisely drawn line that stretches far beyond the outer corner of the eye, or a softer effect created using dark eyeshadows (black, brown, gray). The shadows are applied and blended along the lash line, extending past the outer corner of the eye to create a smoky, visually lengthening effect.
Expressive Blush
Blush plays one of the key roles in creating a fresh and well-rested look for Spring-Summer 2025. Forget barely-there hints of color — blush becomes more expressive and noticeable. Application techniques that emphasize the cheekbones and give a youthful appearance are on trend: applying blush from the apples of the cheeks upward to the temples; applying color high on the cheekbones; a light touch on the bridge of the nose for a “sun-kissed” effect. Cream and liquid textures are preferred, as they blend easily into the glowing skin.
Read also: 5 Trendy Colors for Spring-Summer 2025 in Fashion.
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