Main makeup trends summer 2025: what’s in fashion?

Summer 2025 promises to be a time of bold accents and natural radiance. Makeup this season is not just a way to express yourself, but also a chance to play with colors and moods. At Joy-pup, we’ve gathered the top makeup trends that will set the tone for Summer 2025.

Glossy Lips in 90s Style

Glossy lips are back at the height of fashion. Transparent glosses and lipsticks with a wet-look effect in nude or rich berry shades draw attention to the lips. Even minimal makeup with shiny lips looks polished and stylish.

Pastel Eyeshadows

Soft pink, lilac, and creamy yellow tones are the perfect choice for warm days. These shades add lightness, freshness, and a romantic touch to your look. They can be applied in both matte and shimmering textures.

Blush Draping

A return to the 70s technique — blush applied in a C-shape from the cheeks to the temples. This creates a lifting effect and enhances the cheekbones. Combine several shades for a voluminous and vivid result tailored to your skin tone.

Read also: Draping – How to Apply This Trendy Makeup Technique

Metallic Shine

Metallic eyeshadows, glitter, and rhinestones give your makeup a festive sparkle. Just a hint of shimmer — at the inner corner of the eyes or on the lips — can make your look special and fashionable.

Berry-Toned Lips

Classic red lipstick remains popular. But this season, it’s all about variety: cherry, strawberry, raspberry, and even dark sweet cherry shades are in trend. The new hit is the “cherry girl” look with romantic yet noticeable lip accents.

Minimalism and Natural Beauty

Light makeup with an “almost no makeup” effect is a summer 2025 favorite. A touch of mascara, fresh skin, nude gloss — and your look is complete. For an extra touch, add a bit of blush on the cheeks.

Colored Mascara

Black and brown classics are giving way to bold shades: blue, burgundy, emerald, and even pink are back in style. Colored lashes instantly make your eyes more expressive. Feel free to experiment — one color for the top lashes, another for the bottom.

Blurred Lip Contour

Lips with soft, blurred edges are a trendy alternative to sharp lines. The “just kissed” effect is created by blending color from the center outward. It looks especially beautiful with wine or berry tones but also works well with nude makeup.

Read also: How to Do Makeup for Hooded Eyes