Rejuvenating Eye Makeup: Makeup Artist Secrets

Anti-aging makeup is not about a thick layer of cosmetics, but about the ability to place accents correctly. The eyes are the first to reveal age — yet they are also the first to respond to proper care and makeup. At Joy-pup, we’ve put together 5 simple techniques that help visually rejuvenate the eye area.

1. Use a Primer

The skin around the eyes is very thin, which is why expression lines are especially noticeable there. To prevent makeup from settling into creases and emphasizing them, proper skin prep is essential. First, apply a moisturizing eye cream, and then a special eyelid primer.
It visually smooths fine lines, evens out the skin texture, and helps makeup last longer and look more polished.

2. Concealer Against Dark Circles

With age, shadows under the eyes can become more pronounced. In this case, concealer comes to the rescue. Choose a shade half a tone or one tone lighter than your natural skin color and apply it with tapping motions to the bluish areas under the eyes. For an additional lifting effect, draw a thin line of concealer from the outer corner of the eye toward the tip of the eyebrow, then blend it upward with a sponge or brush. This technique visually lifts the facial features.

3. Beige-Toned Eyeshadows

Eyeshadows in beige and bronze shades work almost like a filter. Apply a light, slightly shimmery shade over the entire lid, and a darker one into the crease. This technique visually enlarges the eyes and makes the look more open and refreshed.

4. Curled Lashes

Curled lashes instantly “open up” the eyes. If your natural curl isn’t enough, use an eyelash curler. Before applying mascara, clamp the lashes at the base, gently squeeze, and hold for 8–10 seconds. Then apply mascara as usual. A thin line of black or brown eyeliner along the upper lash line will make the lashes look fuller and more expressive.

5. Defined Brows

Brows frame the face and greatly affect how youthful we look. Full, well-defined yet natural brows can easily take off 5–7 years. If your brows were over-plucked in the past and have thinned out, use a brow pencil or tint gel to carefully draw in the missing hairs. For the most natural result, choose a product close in color to your hair roots.

Read also: 4 ways to rejuvenate the skin around the eyes