What lipstick colors should women over 40 avoid

The right lipstick can refresh your look, give your skin a healthy glow, and make your lips appear fuller and more polished. However, after the age of 40, it’s important to choose shades more thoughtfully. Certain colors can accentuate signs of aging, make your face look tired, and even draw attention to wrinkles. At Joy-pup, we explain which lipstick shades women over 40 should avoid — and why.

1. Deep Burgundy: Makes the Face Look Tired

Although rich burgundy shades may look elegant, they tend to highlight fine lines around the lips. As we age, our lips and skin lose natural pigment, and such dark tones can make the face appear dull and lifeless. Instead, opt for fresh, youthful tones like pink, peach, terracotta, watermelon, berry, or raspberry. These shades add vibrancy to the lips and create a rejuvenated look.

2. Brown Lipstick: Adds Years to Your Look

Dark brown tones absorb light, making the lips appear thinner. They also drain brightness and freshness from the face. Nearly-black or deep wine shades are particularly aging and heavy on the overall appearance. Women over 40 should choose lighter, warmer hues with a luminous or satin finish to maintain a soft and glowing look.

3. Dark Plum: Emphasizes Wrinkles and Tooth Discoloration

Plum and purple tones, especially with a matte finish, can highlight dryness and lip wrinkles. These shades can also make teeth look more yellow. Women 40+ should steer clear of dark matte colors and instead go for moisturizing formulas. A light gloss and brighter tone will make the lips appear fuller and more youthful. For a neat and long-lasting effect, use a clear lip liner or one that matches your natural lip color.

4. Pale Nude: Washes Out the Face

Nude lipstick can be a great choice, but as we age, overly pale shades can “erase” the face, making it look washed out. The ideal nude for women over 40 is one that is slightly darker and warmer than their natural lip color. It should enhance natural beauty rather than hide it. Also, avoid overly bright or flashy tones, as they draw attention to skin imperfections and fine lines.

Read also: The Best Lipstick Colors for Mature Women: How to Choose the Right Shade After 50