The Pantone International Color Institute has unveiled the main color of 2023. He became Viva Magenta 18-1750 – a rich red that attracts with its magnetism. This shade is described as an unconventional red for an unconventional time.
![Pantone has named the main color of 2023 1](https://joy-pup.com/wp-content/uploads/2022/12/Pantone.jpg)
The Color Institute says that this shade is strong, bold. He brings something alive to the world of technology. That is why it is ideal for modern people.
![Pantone has named the main color of 2023 2](https://joy-pup.com/wp-content/uploads/2022/12/Viva-Magenta-18-1750.jpg)
Pantone executive director Leatrice Esman noted that the Color Institute calls this shade “a fist in a velvet mitten.” After all, he is very assertive, but restrained and not aggressive. It seems to fascinate, calls to join the forces of nature, connects a person with the initial matter. At the same time, color is able to energize and make us stronger from the inside.
![Pantone has named the main color of 2023 3](https://joy-pup.com/wp-content/uploads/2022/12/Viva-Magenta-18-1750-1.jpg)
In 2022, the Pantone Color Institute named Very Peri as its top color, which was both strong and delicate.
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